Trending News|July 20, 2015 03:19 EDT
'X-Men: Apocalypse' News: Previous Fox President Addresses Film Trailer's Leak
The insurgence of new movie footage at Comic-Con led to many trailer leaks online for highly anticipated films which were initially supposed to be exclusive for attendants at the convention.
While most studios such as Warner Bros. decided to cut their losses and released their official trailers to movies such as 'Batman V Superman' and 'Suicide Squad,' one studio has decided not to.
Despite the bootleg footage of the 'X-Men: Apocalypse' trailer, Fox has opted not to release that official release just yet, and rumors has surfaced that the studio has intentionally leaked their own footage.
Former President of 20th Century Fox Hutch Parker decided to shed some light on the issue in a recent interview with IGN.
"I'd say it really isn't intended to be leaked," Parker stated. "It's really intended to excite a core. From a marketing perspective, what they want is to share it with the most discerning eyes that are out there for this material. It's the biggest and probably most intense focus group any of us ever have."
"Leaking footage a year in advance of a movie's release is not such a good thing," he continues. "The reason you don't see footage out that far is you run the risk of it getting stale. Generally speaking, and I can't speak for other studios -- I can't even speak for Fox any more -- but I don't believe their intention is [for footage to be leaked]. I think their intention is to get the most important opinions and opinion-makers in this community engaged in the promise of what's coming."
"You hope that you excite a level of interest that [fans] will express and celebrate it. But it's a scary-ass deal, because they're not shy. If they don't like it, if they aren't feeling it, they're going to let you and everybody else know. [Showing footage] is something people do with trepidation, but with hope. We make a movie and you want to believe it's going to be great. The reality is, not all of them are. But you have to believe that going in. We go in wanting to be accepted and embraced, and ideally even acknowledged for having done it well."