As one of the the top social media sites being used by people worldwide, Twitter has just released a new feature that allows its users to share public tweets privately via direct messages.

Direct messages or private tweet sharing is Twitter's version of private chat messages, it is part of the social networking platform's promise to make their site "friendlier" to its users.

In a blog released on Thursday by Twitter's product manager, Sachin Agarwal, on Twitter's website, he announced that for Android and iOS users, by holding down a public tweet on a their timeline, an option will pop out to "Share via Direct Message."

For those using TweetDeck and Twitter's website on the other hand, they will have to click on the "More" tab, and choose the option to "Share via Direct Message."

"Twitter is already a great place for public conversation; now it's also easier to privately discuss things you care about," Agarwal wrote on the blog.

After choosing the option to share the tweet, the other person will get a notification that a tweet has been received and it will automatically appear in the conversation.

The new feature not only promotes an option for users to continue their conversations in public, it also removes the need to manually copy a tweet or obtain its link and send it via email or text to another person on their friends or contact list.

Last week, Twitter executives and analysts reportedly met and discussed the involvement of direct messages in the company's growth.

"I strongly believe private messaging virality is important to our long-term growth," Twitter's chief executive, Dick Costolo, said.

It was also discussed during the meeting that there are new features that users can expect from the social media site, including the ability to share videos.

Meanwhile, the company announced earlier this week that users now have the ability to search for Tweets that have been posted on the site since it was launched in 2006, according to ABC.