The Sundance Film Festival has been chiefly known for its annual celebration of the art of film, and this year, corporate sponsorship will be playing a huge role in adding to the festivities in Park City, Utah.

The official sponsor of the 2015 Sundance Film Festival is Acura, and the Acura Studio will be hosting exclusive dinners and cocktail receptions in celebration of hot ticket film premieres, reports Yahoo.

There is public access to the Acura Studio from 11 am to 6 pm, where those in attendance can have themselves complimentary Intelligentsia coffee, and Stella Artois. Acura has also brought over 100 Acura MDX's, which is the special Uber ride for those partaking in the festival.

Fox Searchlight and the Fox Innovation Lab are offering a unique experience with their presentation of a virtual reality environment inspired by the film "Wild." The installation, which will be open to the public from January 23 to January 31, allows viewers to get a taste of the Pacific Crest Trail with a fully immersive media environment.

The installation is located at the 2nd and 3rd floors of 573 Main St.

There will be a slew of after parties as well. Over at the Tao night club, Absolut's new luxury product, Elyx, will be the highlighted during the exclusive parties throughout the week.

Nightclub 10AK Los Angeles teams up with Tinder for a VIP event, and will be taking over the Rockwell for a pop-up that will be open for three days.

At the Skullcandy event held at The Downstairs, Zoe Kravitz will be playing with her band Lolawolf on January 23. Other performers include DJ Mom Jeans, and indie band Dorothy.

Nicole Kidman and Michael Fassbender as among the names expected to be at the exclusive Grey Goose Blue Door lounge, which is back this year to host a number of the Sundance Film Festival's most exclusive cocktail parties.