Salesforce Einstein AI News & Update: Artificial Intelligence For The Common Man

The announcement of Salesforce Einstein AI should be good news to enterprises struggling to find business leads and expand their companies.

In a blog post, Salesforce said that Einstein AI will make it easier for companies, not to mention cost-effective, to build a customer database through predictive technology.

"Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery," it said. "Einstein's models will be automatically customized for every single customer, and it will learn, self-tune, and get smarter with every interaction and additional piece of data."

John Ball, the program's general manager, said in a news article from USA Today that Salesforce Einstein AI will take the burden of the executives and sales team to find patterns in customer behavior in the hopes of sustaining or expanding that relationship.

Without getting too technical, the computer will study the data and craft a model as well as detect patterns "that aren't as easy for humans to detect." The Salesforce Einstein AI unburdens businesses without the resources to hire expert personnel.

It's really the same concept behind how Facebook is able to put on your Timeline books, movies or articles that you may be interested in, or how Spotify recommends music according to your preference.

Salesforce took about two years in order to complete the Einstein AI technology. The company added that it will continue to tweak the program in order to come up with more accurate predictive models in the future.

Watch out for more news on the Salesforce Einstein AI, which will be published here when they come along.