In a world where people increasingly consume various media on their mobile devices, recent data released by Nielsen surprisingly found that radio was still the preferred medium in the U.S to discover music.

Yes, not their iPads, not their laptops, and not their smartphones, but good old radio.

The statistics released showed that some 243 million people aged over 12 tuned in to their radios every week, which translates to 51 percent of U.S music consumers. The figures, though, included online radio streams along with traditional radio to trump the iTunes, Spotifys, and YouTubes of the world.

As reported by DigitalTrends, Enjoying tunes on the car radio was found to be the most common way of consuming music (23 percent share), while listening to the radio while working, either at home or in the office, came in second place with a 16 percent share.

But while the funeral for music consumption over the radio has proved to be far from imminent, streaming digital content continues to be on a steady incline through 2014.

Video on demand gained significant growth (49 percent increase), while audio on demand enjoyed an even bigger increase at 60.5 percent.

Based on the Nielsen data, playing tunes remained the top entertainment activity for residents of the U.S, surprisingly beating out watching TV.

Other fun facts revealed by the report: the OST for Disney's 'Frozen' took the number one spot for music consumed; Country, and Pop Contemporary Hit Radio were the two most popular radio formats; the average amount a person spent on music in 2014 was $109; and the retro cool influence inevitably found its way in music consumption, with vinyl sales enjoying a record-breaking year in 2014.

The data on music discovery were part of a Nielsen report that probed entertainment habits of the people in the U.S for 2014.