Trending News|August 18, 2016 11:29 EDT
Latest News Of Looming Apple TV Deal Boosts Twitter Shares
Unconfirmed news about a Twitter and Apple TV deal boosts shares of the social media platform to 7%, which translates to $20.87 per share.
Scott Kessler, S&P Global Market analyst, told USA Today, that "such a partnership would make sense for both companies, as Twitter looks for more distribution and engagement and Apple looks for more differentiated content."
Meanwhile, Holger Mueller, analyst of Constellation Research, said that the deal with Apple TV is huge for Twitter considering that it will highlight some of its strengths, one of which is live streaming.
"Expanding to another Apple platform would be huge," he added.
The gain is the highest that Twitter recorded since January of this year, said Market Watch. Meanwhile, Apple shares also hit a modest gain of one percent during Monday's trading.
The news about Twitter and the Cupertino, CA-based company partnering for an app on its Apple TV was first reported by NY Times.
Twitter's first foray into livestream was a huge success when it was the runaway winner among other social media sites to stream National Football League games every Thursday. That's probably the reason why it's in talks with Apple to build an app for its TV remote project.
The deal, according to the news report, will allow a Twitter app dedicated for the Apple TV. Going back to the NFL coverage, for example, it will allow viewers to watch the NFL games on stream. Of course, the potential is endless.
This news, however could not be confirmed since representatives from both Apple and Twitter declined to comment on the info.