Microsoft Corp. is re-branding the company's Xbox Music streaming service as "Groove," since it thinks that the old name was very confusing. In fact, "Groove" will be a vital part of the upcoming Windows 10 operating system, whose launch this month will put an end to the Windows Media Center home entertainment software.

According to IB Times, recently Joe Belfiore of Microsoft clarified on Twitter that the original name of the company's music streaming service was "putting off people from using it."

However, this is not the first time that the Redmond, Washington-based tech titan is changing the name of its music streaming service, which started out as Zune Music, branded as a component of the range of MP3 players intended to compete with Apple's iPod. Despite the fact that the hardware was not successful, the music service retained its name until October 2012, almost a year after the hardware line stopped production. With a view to re-brand the service, Microsoft tied it with the Xbox, trying to gain from the success of the gaming console.

In its present form, Xbox Music allows users to upload their music to OneDrive and then access their music for free from any Windows device, Xbox, iPhone or Android-powered phone. In addition, Microsoft also offers unlimited music subscription passes for $9.99 per month or for an annual subscription of $99.

The latest move by Microsoft coincides with the name change for the Xbox Video service that allows customers purchase as well as rent movies and TV shows. Henceforth, the Xbox Video service will be called "Movies & TV."

According to the report, Microsoft will incorporate these two services into Windows 10, which will release on July 29. These services will be replacing the Windows Media Center, which will be officially terminated following the launch of Windows 10. Windows Media Center was introduced as a part of a special edition of Windows XP and meant for accessing media from a remote control in a home theater setup.

While Windows Media Center did not receive any update since 2009, Windows 8 users who required the functionality were able to download the most recent version. Henceforth, "Groove" and "Movies & TV" will offer comparable home entertainment features in a more state-of-the-art package.