Consumers have been fairly blasé about smartwatches thus far. The supposed front-runner in the pack - the Apple Watch - didn't quite live up to the expectations of many.

The Android market held its own with a new version (5.1) of Google Wear, and the LG Watch Urbane is the first smartwatch to carry this update.It could be the one to finally set the market on fire.

The Urbane is LG's third attempt at topping the relatively new device category. In terms of looks, it definitely trumps the pack.

The first incarnation of the LG Watch was the slightly awkward LG G Watch. The second incarnation had a sporty look and an odd name: LG G Watch R. The LG Watch Urbane is by far the most eye-catching of the trio.

The subtly masculine LG Watch Urbane could pass as a fashion watch - the straps are adjustable and the stainless steel case is offered in an attention-arresting gold finish or a more subtle silver.

Though the design alone makes the watch desirable, the question is if design is enough to make the smartwatches' stiff price tag - USD349 - worth it.

A plus point: Watch Urbane's Android Wear mirrors the Apple Watch as a second screen instead of a stand-alone device like the Samsung Gear S.

It taps into all your phone's notifications meaning you don't touch your phone, but you use your mobile device to reply.

Another plus point is how Google Now notifications/cards render on the round screen so that you can just flick your wrist to scroll through the cards.

Wellkitted out with an OLED 1.3-inch (320 x 320 pixels / 245 PPI) circular screen, the Watch Urbane is propelled by a Qualcomm Snapdragon 400 (1.2GHz) processor with 512MB of RAM and 4GB of Internal Memory.

Other features include multiple key sensors such as Gyro, Accelerometer, Compass, a heart rate monitor and a barometer.

Downsides are that while the updated Android Wear is supposed to connect the smartwatch to a Wi-Fi network so you don't need to be connected to your (paired) smartphone to view notifications, this doesn't always happen. The OS is also quite bug-infested and stutters at times.

Battery life is also a drawback - although the 410 mAh battery is an improvement on the previous generations, it still just makes it past the 24-hour point.

One more drawback is that the LG Watch Urbane doesn't boast a very large App list, which is important for some.