As one of the world's most influential athletes, LeBron James has put forth the work both on and off the court to build his brand, and recently he made yet another move to widen his reach as his SpringHill Entertainment and Warner Bros. have reached a deal that spans all areas of content creation, and "will see James' creative footprint touch all areas of Warner Bros.' endeavors, including television, film and digital content.

SpringHill Entertainment is a production company co-founded by James and his long-time business partner Maverick Carter. The Cleveland Cavaliers star, along with Carter has tried their hands at TV, developing the sitcom "Survivor's Remorse," before selling it to Starz. The show is set to return for its second season on Aug. 22.

"LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment," said Warner Bros. Chairman and CEO Kevin Tsujihara. "The combination of LeBron's global media presence and Warner Bros.' unmatched production and distribution expertise is a big win for fans everywhere. We're excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms."

James, who recently starred in the Judd Apatow film "Trainwreck" had this to say about the venture: "Connecting with my fans and telling meaningful stories have always been my passion. In everything I've done, from Nike commercials to Uninterrupted and Survivor's Remorse, it's always about connecting with people of all ages and providing unique content they can all enjoy. And I've always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can't wait to see what we come up with."

"In everything we do, we think long and hard about how we want to grow and partners that can help us bring our content to the next level. And we're always looking for new, creative ways to explore ideas that haven't been done before, and this partnership with Warner Bros. will open a lot of doors for that," said Carter, CEO of SpringHill Entertainment.