The recent September issue of Vogue magazine gave a glimpse of what the brand will soon offer, revealing a two-page spread on the brand's plus-size lingerie line and now, the new collection and the campaign is open which revealed in its new website featuring models Candice Huffine, Ashley Graham, Precious Victoria Lee, Georgia Pratt, Justine Legault,and Sabina Karlsson.

On the website, the brand hopes to address the issue of the plus-size fashion industry being unnoticed and not being well represented. "67% of US women are size 14 to 34. But they're underrepresented on billboards, magazines, TV...everywhere," the message on their newly launched website read.

"We believe all women should be seen and celebrated equally. See what people are saying. Add your voice and join us in calling for equal representation," the site continued.

And so the new #PlusIsEqual campaign is on and the brand even made an interesting video featuring plus size women posing for the brand's photo shoot with one model saying "I don't think it matters what size you are. I think it's time to represent all kinds of women," she said adding, "Proud, strong, fashion-forward, stylish, super awesome-everyone deserves to be celebrated. No one's ignoring us anymore."

Indeed it is hard not to ignore the fact that the brand also hosted a runway show at the Times Square during the NYFW that featured the plus-size women and even hosts like Wendy Williams and Brad Goreski. So Congratulations to the successful launch of #PlusIsEqual of Lane Bryant.