When it was reported that NBC's 'Hannibal' would be discontinued after the end of its third season, spectators quickly turned to streaming service Amazon to pick up the show now left in Limbo.

Shortly after this, Amazon opted not to pick up 'Hannibal,' and recently at the TCA's head of Amazon Studios Roy Price spoke on their decision to pass on it.

"We occasionally look at shows that could be revived. Often it's complicated from a business point of view," Price stated. "It's also important... You want your originals to define your network, and that's something we think about. It doesn't mean we would never do it, but we are pretty focused on developing content that says 'Amazon Studios,' that speaks to what we want to hand to customers. Maybe someday we will do something different, but right now, that hasn't come up yet."

While a lot of streaming services have adopted the trend of "saving cancelled series," Amazon hasn't yet done so.

Price continues with speaking on the benefits of creating your own content instead of reviving one.

"The thing about extending a show is that you would always be doing -- this is not a reflection on Hannibal in particular -- but you would always be doing that or you would usually be doing that, let's say, instead of doing the first season of a new show," he states. "And the first season of a new show could become the fantastic new signature show for the network, whereas a show that you could pick up that is coming out from a network or something, usually, if you have the opportunity to pick it up, it's kind of a marginally solid show. Almost never, truly is it a signature... a fantastic show that is going to be a signature show. And so it's often hard to decide, 'Yeah, let's not try a new show. Let's bet on getting a solid outcome.' We are not really in the solid outcome business, you know. We are not really in the programming business, you know. There used to be a market and there isn't in On Demand for that show."

The actors' contracts for 'Hannibal' have since been let go, giving them free range to commit to another television series.