The debut of Rockstar Games flagship franchise Grand Theft Auto V in September 2013 was so tremendously successful that its release "sucked dollars" out of the PlayStation 3 and Xbox 360 market overall, according to Electronic Arts chief financial officer Blake Jorgensen.

"I don't think anyone anticipated the level of that success," said Jorgensen yesterday during the recent Morgan Stanley Technology, Media &, Telecom Conference in San Francisco adding. "Fabulous, fabulous product and [it] did extremely well. It did, I think, suck dollars out of the old-generation software market."

The EA CFO continued to express his thoughts on GTA 5 incredible success.

"We expect that market to be challenged just because of the transitions to the new generation and I think it was extra-challenged based on that release," said Jorgensen adding. "As reminder, [Rockstar Games] moved that release from the spring to the fall, so it even changed our expectations again as it got moved."

According to Jorgensen, GTA 5 was so prevalent on Sony's PS3 and Microsoft's Xbox 360 (it is estimated that the game has sold more than 32.5 million copies so far) that gamers spent their cash on Rockstar's latest gaming title rather than EA's Battlefield 4 for example. It seems this had a major impact on EA's profits, as the publisher revealed in January that it had lowered its full-year net revenue projections as a result of "weakness in current-generation software."

However, GTAV's record-breaking debut was not entirely disastrous for publishers like EA, as Battlefield 4 has also sold extremely well since its release, according to Jorgensen during his recent discussion at the Morgan Stanley Technology, Media &, Telecom Conference in San Francisco yesterday.