GoDaddy has recently been put under some heat and was forced to pull their puppy ad from their Super Bowl time slot.

Animal rescue groups appeared outraged with the ad after its early unveiling this week on Youtube. Receiving hundreds of comments trashing the ad and eventually becoming a trending topic on Twitter, #godaddypuppy.

The ad, titled "Journey Home", was intended to be a spoof or mock of the popular Budweiser ad, "Lost Dog."

"In GoDaddy's ad, an adorable golden retriever puppy named Buddy is traveling with his mom and sibling in a box in the back of a pickup truck, when he's tossed out as the truck hits a bump. Buddy goes through quite a lot to make his way back to his home, where he's scooped up by his human guardian who is thrilled he made it back to them - because she'd already sold him on her new website she set up using GoDaddy.com," writes Fox News.

In response to all the backlash, company CEO Blake Irving took to GoDaddy's website to address the situation.

In his response:

"This morning we previewed GoDaddy's Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad.

"We've made a tremendous amount of progress over the past two years, advancing the GoDaddy brand as a company that cares a great deal about small business and is in their corner to help them succeed. People increasingly know who we are, what we do and who we do it for. At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear."

"The net result? We are pulling the ad from the Super Bowl. You'll still see us in the Big Game this year, and we hope it makes you laugh."

"Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He's now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees."

Despite the CEO's attempt at reparations, many still condemn the company for its lack of sensitivity