In the news|December 22, 2015 06:47 EST
BlackBerry Kept Alive Through Innovation, Security Features and Loyal Users
Despite the steady decline of BlackBerry sales over the past years, the smartphone maker is not yet at the bankruptcy stage. In fact, evidence suggest the company may still prevent closing shop, even though competition against other brands such as Apple's iPhone continues to be steep.
Many technology analysts and consumers have been expecting the ultimate business demise of BlackBerry but the smartphone company has not yet kicked the bucket.
It has been a decade since the company's keyboard-plus-touch-screen smartphone dominated the market. Nonetheless, BlackBerry still has a loyal consumer base that keeps the mobile phone brand afloat. This remaining group of devotees sustains the consumer demand for the classic mobile device.
Also, BlackBerry is still pulling some unexpected punches. For instance, it was only last Friday that the company shares rose by more than 10 percent in the stock market.
That is just one of the signs that the company might actually be able to pull through and overcome its obstacles.
It should be noted that the revenue of the company was down by 31% in the third quarter of this year. Its $557 million revenue pales compared to other leading smartphone brands.
The main selling point and market appeal of BlackBerry in the past decade, however, was its dependable security credentials. It is very difficult to hack, making it the mobile phone of choice among high-ranking corporate and government officials.
BlackBerry might not have mass appeal, but it does cater to a specific market demographic. This was also pointed out by BlackBerry CEO John Chen in one of his recent blog posts.