Apple has recently made some key corporate reorganization efforts as it shuffled around some of its top executives. The interchange of roles among the executives has prompted some speculations among media observers.

Top-level corporate reorganizations are common when a company is expanding or when it shifts its focus. The recent corporate reorganization at Apple is seen as part of the company's strategy to make the business more streamlined.

One key official of the company is Jeff Williams who will now function as the Chief Operating Officer (COO). He is the former Senior Vice President of Operations. Meanwhile, Johny Srouji is the newly appointed Senior Vice President for Hardware Technologies. Apple made the announcement official on December 17.

Other key top officials were recently appointed as part of Apple's executive committee. These include Tor Myhren and Phil Schiller.

Myhren is the former Chief Creative Officer of Grey Group, a global advertising and marketing agency. He is appointed to provide the necessary creative advertising and marketing strategies for Apple. He is appointed as Vice President of Marketing Communications.

Phil Schiller is an Apple insider. He is the current Senior Vice President of Worldwide Marketing. His role will be expanded to include the oversight of the App Store of the company, which is a multi-platform online store.

According to Apple CEO Tim Cook, the company is very fortunate to have the most talented individuals as part of the Apple executive team. The appointments are meant to also recognize the contributions of the new executives and their potential to make the company better in different aspects.