While Apple Inc. had claimed that the battery of its upcoming wearable device Apple Watch would last for 24 hours on a single charge; in effect, when the battery of the device was tested it was found to last for 3.5 hours when used continuously for normal apps, and 2.5 hours when used to support intense applications such as games. On the other hand, the battery lasted for four hours when used for fitness tracking.

9to5Mac says that although Apple has been targeting 19 hours of battery life for mixed use, including periods when the display is turned off, the battery being used currently is unlikely to meet the expectation of the company. The report further says that when compared to other Apple devices such as the iPhone, people using the Apple Watch actually find that just 3.5 hours of app use as something unacceptable.

However, TechCrunch says that even if the battery of the Apple Watch does not match up to the expectations of the company, it will still not impair the success of the device commercially. Substantiating its view, the website says that the Apple Watch is meant for use only occasionally. In fact, the Apple Watch is actually a conduit for accessing information from the smartphone. Moreover, this wearable device has been designed for quick-use sessions, and not for prolonged use.

In fact, wearable devices running on Android also have almost the same battery consumption. While some are better, others are worse compared to the Apple Watch. As the consumers are already prepared for a device having lower active use times, and its battery requiring daily charging, it will not be a problem if Cupertino-based tech titan delivers the Apple Watch with a similar user experience. Apple always can improve the battery life with every new generation of wearables.

For instance, when the original iPhone was launched, it just offered five hours of "talk, video and browsing" time. In terms of battery life, the first iPhone fell short when compared to devices from its rivals. At that time, the options offered by the iPhone were of more importance to the consumers than its battery life. It is likely that the same would happen when the Apple Watch is released.