Multi-platinum and award –winning artist Amy Grant recently announced a special partnership with cristina carlino, founder of
philosophy, inc., a personal care company, and
art of grace, a company for greater purpose and not profit. Grant just
recorded “
she colors my day,” a song written by carlino
, and her business partner stuart matheson
. This is the first time ever that a beauty brand has pitched the world of music and the two will work together to deliver a creative and relevant song that presents an important message.
Inspired by the artwork of her daughter, carlino and mathison authored and co-created a heartwarming song that celebrates the relationship between a mother and her daughter. “I sought out
Amy Grant because she has been inspiring women of all ages for over two decades through her music,” says carlino. “She is also a wife and mother working hard to achieve balance between family and career.”
The
she colors my daysingle
recorded by grant will be available in 2008 to coincide with breast cancer awareness month in October.
Philosophy will support
art of grace by creating a
she colors my day inspirational bath product and will donate 100% of its net proceeds from the sale of the product to the
entertainment industry foundation’s women’s cancer research fund. The bath product will be available
exclusively at philosophy.com.
“She colors my day” will serve as
art of grace’s first project to
raise funds and awareness for the entertainment industry foundation’s women’s cancer research fund, an organization dedicated to developing an early detection biomarker test so that women’s cancers can be detected years before current tests allow. While most companies choose to license chart-topping hit singles to align their brand and products with pop-culture,
philosophy felt it was more important to partner with carlino and art of grace and support an original work that truly reflected the company’s values. *To listen to the song, please see links at bottom of release.
In addition to recording
she colors my day,
grant also agreed to host
philosophy’s upcoming
infomercial. Philosophy strives to inspire its customers to live a better life by being better to themselves, and has created an infomercial that focuses on balancing the role of beauty in its customers’ lives. Amy Grant herself was inspired by philosophy and wanted to share philosophy's positive message of beauty with other women. She was also attracted to philosophy because her teenage daughters are fans of the brand and she wanted to reinforce to her daughters and women everywhere that its not always about what you see on the outside, and that it is important to let your inner beauty shine through. *To view the infomercial, please go to:
http://www.philosophydirect.com/flash/players/amy-and-philosophy.html
“I was thrilled when philosophy came to me with this wonderful opportunity to give back to the
entertainment industry foundation’s women’s cancer research fund and share with women everywhere that the mark of real beauty is just not what someone sees from the outside, it does go from the outside in and from the inside out,” says
Amy Grant. “I love everything about the message of philosophy. It’s what i want for my four daughters; it’s what i want for myself.”
Singer/songwriter
Amy Grant has sold over 30 million records and is a multi-grammy award winner. She has inspired thousands of women through her songs and now she will share with women everywhere how she has been inspired by
philosophy.
###
About Amy Grant
Grant’s career spans over 25 years and stretches from her roots in gospel into an iconic pop star, songwriter, television personality, and philanthropist. Grant has sold more than 30 million albums and won six grammys ® in multiple categories, beginning with the platinum-selling
age to age in 1982. She also has six #1 hits, including “
baby, baby,” and “
every heartbeat” and is one of only two christian artists to be awarded a star on the legendary walk of game in hollywood. Grant released her first live recording in 25 years with
time again...Amy Grant live in september 2006, and then announced her first ever label shift to emi music group where her entire music catalog was re-mastered and released via a greatest hits cd and made available for the first time digitally. This fall she will release her first new christmas music in 9 years, which in addition to four new songs, features tracks that were hand-picked by grant to include the best songs from her previous albums that result in a classic christmas album reminiscent of the bing crosby, frank sinatra, etc. Albums of old. She has inspired thousands of women through her songs and now she will share with women everywhere how she has been inspired by
philosophy. For more information on grant, please go to
www.amygrant.com .
About philosophy
Philosophy is a lifestyle brand that celebrates feeling well and living joyously and wants to inspire its customers to live a better life by being better to themselves. Long before the “doctor” skincare brands of today, there was philosophy. Born from biomedic, the acclaimed medical company that pioneered some of today’s most popular in-office treatments such as the micropeel. Philosophy skincare has long been recommended by dermatologists and plastic surgeons around the country. Philosophy is an international skincare and cosmetic company founded in 1996 and headquartered in phoenix, arizona. For more information please visit our website at
www.philosophy.com .
listen To “she colors my day” by following these links:
a. WindowsMedia
http://media.emicmg.com/artists/amy_grant/audio/wma/full/100/she_colors_my_day_final_mastered_256k_stream.asx
b. Real
http://media.emicmg.com/artists/amy_grant/audio/real/full/she_colors_my_day_mastered_256k_stream.ram
c. Quicktime
http://media.emicmg.com/artists/amy_grant/audio/quicktime/full/100/she_colors_my_day_final_mastered_256k_stream.qtl